UN Tourism’s Ambassadors for Sustainable Tourism are drawn from the worlds of sport, entertainment, business, gastronomy and more. All leaders in their respective fields, they volunteer their time and their voices to amplifying the message of tourism for sustainable development and equal opportunity. Over recent years, the number of Ambassadors has continued to grow to reflect the sector’s significance and diversity.
Sports
Didier Drogba
Football player
Leo Messi
Football player
Vicente del Bosque
Football manager
Diego Simeone
Football manager
Fernando Hierro
Football player
Andrés Iniesta
Football player
Iker Casillas
Football player
Viacheslav Fetisov
Ice hockey player
Míchel Salgado
Football player
Gilberto Godoy
Olympic Medallistl Voleyball Player
Mohammed Ben Sulayem
Rally Driver - FIA President
Stephen Curry
Basketball player
Zaza Pachulia
Basketball player
Hristo Stoichkov
Football playerGastronomy and Wine
Gino Sorbillo
Chef 
Juan Mari Arzak, Elena Arzak
Chef
Ana Roš
Chef 
Pilar Rodriguez
Chef 
Maria Margarita A. Fores
Chef 
Paco Roncero
Chef 
Ramon Freixa
Chef 
Alejandro Bulgheroni
Businessman - Founder of Bodega Garzón
Javier Ruiz de Galarreta
CEO ARAEX Grands Spanish Fine Wines
Binta
Chef
Pedro Subijana
Chef
Martin Berasategui
Chef
Alejandra Espinoza
Chef
Vicky Cheng
Chef
Yohanis Gebreyesus
Chef
Mounir El Arem
Chef
Adenike Adefila
Chef
Carl Joshua Ncube
Chef
Pablo Rivero
Founder of Consagrada Parrilla Don Julio
Iñaki López de Viñaspre
Founder of Group Sagardi
Saulo Jennings
Chef
Federico Guardia
Chef
Tala Bashmi
Chef
Diego Guerrero
Chef
Rudolf Stefan
ChefAna Ros © Photo Suzan Gabrijan Juan Mari and Elena Arzak © Photo Sara Santos
Business Leaders
Kelly Craighead
Businesswoman
Pierfrancesco Vago
Businessman
Adam Goldstein
Businessman
Yavuz Selim Yukselir
Businessman
Valeria Mazza
Supermodel and businesswoman
Aliko Dangote
BusinessmanAlejandro Bulgheroni
Businessman
Michael Frenzel
Businessman
Pansy HO
Businesswoman
Nodar Giorgadze
Businessman
Frank Rainieri
Businessman
Mr. Su Zhigang
Businessman
Istvan Ujhelyi
EU representative
Jerry Inzerillo
Businessman
Viviane Senna
President of Instituto Ayrton SennaMichael Frenzel © Photo Wirtschaftsforum der SPD e.V./ Marco Urban
Arts, Design & Culture
Giorgio Armani
Fashion Designer
Pino Sagliocco
Music promoter
Placido Domingo
Opera singer
Eliza Jean Reid
First Lady of Iceland
Shanzhong Zhu
Former UNWTO Executive Director
Magic System
Musical band
Stefano Ricci
Fashion Designer
Winston Duke
Actor