Innovation, Sustainability and Creativity: UNWTO Global Wine Tourism Conference 2022

• All Regions
• 14 Sep 2022

UNWTO and the Government of Italy will celebrate the 6th Global Conference on Wine Tourism.

Under the theme ‘What's next? Wine tourism pairs with Innovation…’ and building up on the success of the past five editions, this 6th edition will take place on 19-21 September 2022, in Alba in the Piemonte region, at the heart of the ‘Vineyard Landscape of Piemonte: Langhe-Roero and Monferrato’, a UNESCO recognized Heritage Site.

Featuring over 30 international speakers, the Conference will focus on the role of innovation in the future of wine tourism, how can wine tourism be more sustainable and what are the opportunities of digital and social to enhance the wine tourism value chain and create local benefits.

UNWTO Secretary-General, Zurab Pololikashvili says: “As the sector’s recovery get underway, I am confident that the conference will represent a unique opportunity to learn from experiences that face up these challenging times to ensure a successful and resilient wine tourism sector in the future”.

Massimo Garavaglia Italian Minister of Tourism: “Wine tourism is much more than just selling wine, which clearly is important.  When you sell a bottle of wine, you are selling the territory behind that bottle, the culture of that territory, the history of the men who designed these landscapes with the rows of vines.”

As the sector’s recovery get underway, I am confident that the conference will represent a unique opportunity to learn from experiences that face up these challenging times to ensure a successful and resilient wine tourism sector in the future

“Wine-related tourism has a component in environmental sustainability. It is a component of slow tourism, partly different from traditional tourism. And it is no coincidence that 90 percent of tourists have a food and wine experience during their visit.”

“For these reasons, the UNWTO Alba Conference is certainly a great event for the Piemonte Region. But it is also for all Italian regions, because it provides an international showcase for the entire Italian territory”.

“Wine is a driver of Italy’s image worldwide, and an increasingly popular tourist attraction for visitors, thanks to how it blends with our country’s characteristic culture, art and history. In today’s uncertain circumstances, it is of central importance to strengthen the sector’s ability to remain competitive, so the Alba event will offer a key opportunity for the world of wine to reflect on the prospects and challenges wine tourism is set to face”, said ENIT CEO Roberta Garibaldi.

Piemonte Region, Councillor for Tourism, Vittoria Poggio says: “We are honored to welcome this important event, whose work will be preceded and accompanied by a rich program of events related to wine on the entire Piedmont. It will be a prestigious moment to introduce the world to the excellence of wine and tourism of our region, to discuss new issues and opportunities for the sector".

Mariano Rabino, President of Ente Turismo Langhe Monferrato Roero, says: «We are proud that Langhe Monferrato Roero region has been chosen to welcome the 6th UNWTO Global Conference on Wine Tourism. For the first time, this Conference will be hosted in Italy and hundreds of delegates and institutional representatives will reach our region to attend the event. They will not only have the opportunity to discuss the main themes of wine tourism, but they will also have the chance to discover the beauties and the uniqueness of our hills. Our region is a pioneer in the world of wine tourism and among the first in Italy and in the world to interpret the demands of a constantly growing tourism market. The challenge today is to continue on this path, keeping the compass oriented towards a development looking to innovation, diversification and environmental, economic and social sustainability».

Over the two days of this edition, 300 professionals from the sector, leading experts and institutional representatives will benefit from the live debates, keynote speeches and workshops that experienced speakers will bring to Alba.

Among these, David Furer, Wine Business Communications and harpers, Writer; Wine Future and Green Wine Future, Program Director; Carlo Petrini, Founder of Slow Food; Tanisha Townsend, Chief Wine Officer, Girl Meets Glass; Chef Pilar Rodriguez from Food & Wine Studio and UNWTO Gastronomy Tourism Ambassador, Mauro Agnoletti, UNESCO Chair, Agricultural Heritage Landscapes Institute of Higher Education University of Florence, Marta Domènech Tomas, General Director of Tourism of Catalunya, Spain, Martin Hawke, Head of Global Product of WINERIST, Pamela Lanier, Founder of the Sonoma Sustainable Tourism Observatory, Roberta Garibaldi, CEO of Italy’s National Tourism Board (ENIT), Niklas Ridoff, CEO of WineTourism.com, David Mora, Founder of Wine Tourism School, Filippo Polidori, Food GURU and CEO of Polidori and Partners, Jana Kreilein, Founder of the.wine.girl, Julia Zuccardi from Bodegas Zuccardi, Sofía Ruiz Cavanagh, CEO of Wineobs, Martin Lhuillier, Head of Wine Tourism in Atout France, the French National Tourism Board, Luca Balbiano, President of the Urban Vineyard Association in Italy, António Pé-Curto, CEO & Founder of Alle Wine and Santiago Vivanco, Vice President and Director General of Fundación Vivanco.

The Conference also includes a High Level Panel on The Future of Wine Tourism, where the necessary policies to advance wine tourism will be discussed by the Minister of Tourism of Bulgaria, the Minister of Economy and Sustainable Development of Georgia, the Deputy Minister of Tourism of Greece, the Minister of Tourism of Italy, the Minister of Culture of Moldova, the Secretary of State for Tourism, Commerce and Services of Portugal, the Minister of Tourism, Posts, Cooperation and Expo of San Marino and the Minister of Trade, Tourism and Telecommunications of Serbia.

Since 2016, the Conference has highlighted the importance of wine tourism to the socio-economic development of destinations and has served as a platform to exchange experiences, identify good practices and promote wine tourism as a tool for sustainable development.

Related links

• Download the news release in PDF
• 6th UNWTO Global Conference on Wine Tourism
• Previous editions

UNWTO Joins Partners in Galicia to Promote Thermal Tourism

• All Regions
• 2 Sep 2022

The World Tourism Organization (UNWTO) has joined the European Historic Thermal Towns Association (EHTTA) and the Spanish region of Galicia in the north of the country (Axencia Turismo Galicia) to announce plans for this year’s "International Congress on Thermal Tourism”, which kicks off on World Tourism Day (27-29 September in Ourense, Galicia).

To coincide with the announcement, UNWTO and its Affiliate Member, the EHTTA, have signed a Memorandum of Understanding aimed at further promoting thermal tourism and its benefits.

The Association´s President , Manuel Baltar, said: “The growing demand for open-air and nature-based tourism activities after the pandemic makes thermal tourism an important segment for the future”.

 The President of the Regional Government of Galicia and head of the Axencia Turismo Galicia, Alfonso Rueda added: "Galicia is the first thermal destination in Spain and the second in Europe, with admirable thermal stations such as Ourense”.

Thermal Tourism is closely connected to the natural and cultural environment and represents one of the most valuable forms of sustainable tourism. As well as promoting health, well-being, learning, entertainment and mindfulness, it also supports jobs and promotes social opportunity, including in rural destinations.  UNWTO is committed to promoting thermal tourism as a powerful tool to contribute to safeguarding the world's cultural and natural heritage as well as to provide socio-economic benefits, including the revitalization of rural areas and the creation of stable employment and income-earning opportunities.

The UNWTO Affiliate Members will be part of the official World Tourism Day celebration, due to be held in Bali, Indonesia (27 September), bringing the voices of business, academia and civil society to conversations around this year’s theme of “Rethinking Tourism”.

RELATED LINKS

• Download the news release in PDF
• World Tourism Day 2022: Rethinking Tourism
• UNWTO Affiliate Members Network

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“Rethink Tourism”: Sector Gets Ready to Celebrate World Tourism Day 2022

• All Regions
• 18 Aug 2022

The countdown to World Tourism Day 2022 is now underway, with every part of the sector invited to be an active part of the annual celebrations.

With the theme of ‘Rethinking Tourism’, the International Day of Observance will this year focus on re-imagining the sector’s growth, both in terms of size and relevance. The Republic of Indonesia will host the official day (27 September), though all UNWTO Member States, as well as non-members and stakeholders from across the private sector, are being invited to host their own celebrations as well as to promote the day and its central theme.

The potential of tourism is enormous, and we have a shared responsibility to make sure it is fully realized

UNWTO Secretary-General Zurab Pololikashvili says: “The potential of tourism is enormous, and we have a shared responsibility to make sure it is fully realized. On World Tourism Day 2022, UNWTO calls on everyone, from tourism workers to tourists themselves, as well as small businesses, large corporations and governments to reflect and rethink what we do and how we do it.”

World Tourism Day has been held on 27 September each year since 1980. The date marks the anniversary of the adoption of the Statutes of the Organization in 1970, paving the way for the establishment of UNWTO five years later.

Related Links

• Download the news release in PDF
• World Tourism Day 2022
• Concept Note
• World Tourism Day Celebrations

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International Tourism Consolidates Strong Recovery Amidst Growing Challenges

• All Regions
• 1 Aug 2022

International tourism continues to show signs of a strong and steady recovery from the impact of the pandemic despite significant mounting economic and geopolitical challenges.

According to the latest UNWTO World Tourism Barometer, international tourism saw a strong rebound in the first five months of 2022, with almost 250 million international arrivals recorded. This compares to 77 million arrivals from January to May 2021 and means that the sector has recovered almost half (46%) of pre-pandemic 2019 levels.

“The recovery of tourism has gathered pace in many parts of the world, weathering the challenges standing in its way”, said UNWTO Secretary-General Zurab Pololikashvili. At the same time, he also advises caution in view of the “economic headwinds and geopolitical challenges which could impact the sector in the remainder of 2022 and beyond”.

Europe and Americas lead recovery

Europe welcomed more than four times as many international arrivals as in the first five months of 2021 (+350%), boosted by strong intra-regional demand and the removal of all travel restrictions in a growing number of countries. The region saw particularly robust performance in April (+458%), reflecting a busy Easter period. In the Americas, arrivals more than doubled (+112%). However, the strong rebound is measured against weak results in 2021 and arrivals remain overall 36% and 40% below 2019 levels in both regions, respectively.

The recovery of tourism has gathered pace in many parts of the world, weathering the challenges standing in its way

The same pattern is seen across other regions. The strong growth in the Middle East (+157%) and Africa (+156%) remained 54% and 50% below 2019 levels respectively, and Asia and the Pacific almost doubled arrivals (+94%), though numbers were 90% below 2019, as some borders remained closed to non-essential travel. Here, the recent easing of restrictions can be seen in improved results for April and May.

Looking at subregions, several have recovered between 70% and 80% of their pre-pandemic levels, led by the Caribbean and Central America, followed by Southern Mediterranean, Western and Northern Europe. It is noteworthy that some destinations surpassed 2019 levels, including US Virgin Islands, St. Maarten, the Republic of Moldova, Albania, Honduras and Puerto Rico.

International Tourist Arrivals

Tourism spending also rising

Rising tourism spending out of the major source markets is consistent with the observed recovery. International expenditure by tourists from France, Germany, Italy and the United States is now at 70% to 85% of pre-pandemic levels, while spending from India, Saudi Arabia and Qatar has already exceeded 2019 levels.

In terms of international tourism receipts earned in destinations, a growing number of countries - the Republic of Moldova, Serbia, Seychelles, Romania, North Macedonia, Saint Lucia, Bosnia & Herzegovina, Albania, Pakistan, Sudan, Türkiye, Bangladesh, El Salvador, Mexico, Croatia and Portugal – have fully recovered their pre-pandemic levels.

Defying mounting challenges

Strong demand during the Northern Hemisphere summer season is expected to consolidate these positive results, particularly as more destinations ease or lift travel restrictions. As of 22 July, 62 destinations (of which 39 in Europe) had no COVID-19 related restrictions in place and an increasing number of destinations in Asia have started to ease theirs.

According to the International Civil Aviation Organization (ICAO), the overall reduction in international air capacity in 2022 will be limited to 20% to 25% of seats offered by airlines as compared to 2019. Such resilience is also reflected in hotel occupancy rates. Based on data from the industry benchmarking firm STR, global occupancy rates climbed to 66% in June 2022, from 43% in January.  

However, stronger than expected demand has created significant operational and workforce challenges, while the war in Ukraine, rising inflation and interest rates, as well as fears of an economic slowdown continue to pose a risk to recovery. The International Monetary Fund points to a global economic slowdown from 6.1% in 2021 to 3.2% in 2022 and then to 2.9% in 2023. At the same time, UNWTO continues to work closely with the World Health Organisation (WHO) to monitor the pandemic as well as emerging public health emergencies and their potential impact on travel.

Regional Scenarios for 2022

UNWTO’s forward-looking scenarios published in May 2022 point to international arrivals reaching 55% to 70% of pre-pandemic levels in 2022. Results depend on evolving circumstances, mostly changing travel restrictions, ongoing inflation, including high energy prices, and overall economic conditions, the evolution of the war in Ukraine, as well as the health situation related to the pandemic. More recent challenges such as staff shortages, severe airport congestion and flight delays and cancellations could also impact international tourism numbers.

Scenarios by region show Europe and Americas recording the best tourism results in 2022, while Asia and the Pacific is expected to lag behind due to more restrictive travel policies. International tourist arrivals in Europe could climb to 65% or 80% of 2019 levels in 2022, depending on various conditions, while in the Americas they could reach 63% to 76% of those levels.

In Africa and the Middle East arrivals could reach about 50% to 70% of pre-pandemic levels, while in Asia and the Pacific they would remain at 30% of 2019 levels in the best-case scenario, due to stricter policies and restrictions.

Related Links:

• UNWTO World Tourism Barometer, Volume 20 Issue 4 July 2022 | Excerpt
• UNWTO World Tourism Barometer, Volume 20 Issue 4 July 2022 · PPT Version
• UNWTO World Tourism Barometer
• UNWTO Tourism Data Dashboard
• Download the news release

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UNWTO Sets out Shared Goals and Opportunities for Tourism in Paraguay

• All Regions
• 27 Jul 2022

The President of Paraguay Mario Abdo Benitez, welcomed this week UNWTO’s support as the county works to make tourism a central pillar of economic growth and social opportunity.

Leading an official UNWTO delegation to Paraguay, Secretary-General Zurab Pololikashvili met with President Abdo Benitez to discuss the biggest challenges and opportunities for tourism in Paraguay and identify ways of working together to grow and the sector in both size and relevance. Paraguay currently serves as Chair of the UNWTO Regional Commission for the Americas and is a member of its Executive Council. Such an active role in the mission of UNWTO underscores the government’s commitment to establishing the country as one of the region’s top tourist destinations and the sector as a driver of sustainable development.

The task of the National Government is to promote Paraguay as a destination

Making tourism a priority for Paraguay

Secretary-General Pololikashvili noted that Paraguay is already “on the world map as a destination”, and that, working together, UNWTO and the government can “make this beautiful country better known and make tourism a priority for creating jobs and opportunities for economic growth”.

Opening a special session on Renewable Energy and Sustainable Tourism, held against the backdrop of the UNWTO visit, President Mario Abdo Benítez, said: “The task of the National Government is to promote Paraguay as a destination as part of our strategy to generate income, strengthen our culture and give opportunity to a large number of young people who, as the UNWTO Secretary General said, have the potential to be tourism’s greatest strength.”

Alongside meeting with the President, the UNWTO delegation also met with Minister of Tourism for Paraguay Sofía Montiel de Afara, with the National Tourism Advisory Council of Paraguay, as well as with representatives from the World Bank and from across the private sector. The presence of high-level representatives from the Ministries of the Interior, of Industry and Commerce and of Education and Sciences, underlined the cross-cutting importance of tourism for Paraguay and for the wider region. The Minister of Tourism stated her desire to build on her Ministry’s existing work with UNWTO and develop a new series of capacity-building initiatives to guide tourism in sector out of the pandemic and towards a more resilient future.

Youth empowerment and rural development

Reflecting one of UNWTO’s core priorities, as illustrated by the recent inaugural Global Youth Tourism Summit, Secretary-General Pololikashvili also met with young tourism leaders and advocates from every part of Paraguay to hear their thoughts on the future of the sector and to ensure that they are part of the decision-making process. The UNWTO delegation also visited the historic community of San Cosme y San Damián, named one of UNWTO’s Best Tourism Villages in 2021 in recognition of its significance preserving the country’s unique cultural heritage and as a provider of rural development.

Related Links:

• UNWTO Regional Department for the Americas
• Best Tourism Villages by UNWTO
• Download the press release in PDF