Ruta de la seda
La Ruta de la Seda, conocida por haber sido la primera ruta mundial de la historia, iba mucho más allá del simple intercambio de mercancías. En realidad, los miles de caminos interconectados permitían un fructífero intercambio de religiones, culturas, ideas y tecnologías. Muchos descubrimientos importantes, en los ámbitos de las matemáticas y la filosofía, la arquitectura o la gastronomía, fueron posibles gracias a los intrépidos viajeros que quisieron explorar nuevos territorios y traspasar las fronteras humanas y naturales. En la actualidad, y partiendo de esa riqueza natural y cultural milenaria, la Organización Mundial del Turismo (OMT) ha podido revitalizar y dar un nuevo sentido a una ruta capaz de transformar la forma en que concebimos los viajes. Gracias a la colaboración en áreas de interés mutuo, los Estados que forman parte de la Ruta de la Seda y los diversos agentes del sector privado se sitúan en una posición privilegiada para crear nuevas oportunidades e iniciativas turísticas capaces de impulsar un crecimiento sostenible y saludable.
- Gansu Revitalization and Innovation Project between UN Tourism and the Gansu Provincial Government of the People's Republic of China, under the umbrella of the World Bank
Located along the historic routes, Gansu Province's Silk Road heritage has been identified as a Unique Selling Point. Through a Tourism Human Capital Strategy, an International Tourism Marketing Strategy, and tailored capacity-building, UN Tourism supports the Gansu Province of China in gaining competitiveness and international awareness. - Tourism Diversification Strategy for the Khorezm and South Karakalpakstan regions of Uzbekistan: joint project between UN Tourism, the European Bank for Reconstruction and Development (EBRD) and the Ministry of Tourism of Uzbekistan
In order alleviate pressure on the heritage site of Khiva, a Tourism Diversification Strategy was developed with the intention of identifying and developing niche markets that could (i) increase the length of stay and spending of visitors; (ii) pluralize the available tourism offerings within the two provinces; (iii) enhance competitiveness. Alongside eco-tourism products, the Silk Road, primarily its connection with cultural heritage (forts, sites, and related attractions) have been identified as strong components. - Strengthening Tourism Development in Tajikistan: a joint project between UN Tourism, the Asian Development Bank (ADB) and the Committee for Tourism Development under the Government of the Republic of Tajikistan
This multi-year project (2020-2023) focused on the delivery of three outputs – (i) statistical assistance and the delivery of a TSA Report; (ii) development of a Sustainable Tourism Plan and capacity-building workshops; and (iii) the development of an international and national Visitor Survey. Within all three deliverables, the Silk Road was identified as a key element that would allow the country to gain competitiveness and build further linkages with neighbouring countries: for example, through Silk Road packaged tours.