Welcome remarks

• Ms. Maria Fernanda Leitón, Director, Sustainability, Costa Rican Institute of Tourism and Chair of the UN Tourism Committee on Tourism and Sustainability 

​​​​Keynote:

• Ms. Zoritsa Urosevic, Executive Director, UN Tourism

From o-tourism to a-tourism

Buzzwords play a crucial role in our public discussions today, shaping conclusions and positions even before we fully understand the details of an issue. As tourism expands globally, it is imperative that our industry becomes more aware and proactive in explaining, engaging and shaping the future of the industry and the global travel communities it encompasses.  

• Mr. Thomas Ellerbeck, Member of the Group Executive Committee and Group Director Corporate & External Affairs, TUI Group 

That’s my place to live 

Why do people choose to live in places that are becoming increasingly popular as tourist destinations? What brings them back to their places of origin after exploring the world? Is it simply a shared taste with tourists or something more meaningful? How do they see the future of these destinations for tourists, residents and themselves? 
Moderator: Dr. Bartolomé Deyá Tortella, Dean, University of the Balearic Islands  

• Ms. Araceli Iranzo Founder of The Artisan School and Antic Mallorca 
• Mr. Joaquin Pourque artisan soap maker and distiller - founder of Jabón de Mallorca 
• Mr. José Cortés García Chef Finca Treurer 

Refreshing sustainable perspectives

The weather perspective: 

Weather, often described simply as 'nice', plays a crucial role in shaping tourism. It influences where and when people travel, but its deeper connection to ecosystems and sustainable development is often overlooked. Is chasing sunny skies still the best motivation for travel, or will we come to appreciate the beauty of rain and other weather phenomena as an integral part of our holiday experience? As we look to the future, adapting to changing weather patterns may redefine how we choose and enjoy our destinations. 

• Dr. Mario Picazo Soriano, TV presenter and meteorologist, United States of America and Spain

The integrating perspective: 

Architecture and landscape can create spaces that encourage interaction, community and identity by systemic integration. A systemic design practice as a central part of destination design and in resonance with the environment, may provide economic and experiential strategies for the future of sustainable tourism. 

• Mr. Klaus Klaas Loenhart, Univ-Prof, Architect & Landscape Architect, TU Graz and terrain: Integral designs 

The transport perspective:

Transport is key to travel and tourism. However, when designing transport systems and pursuing sustainable change in the tourism sector, we often encounter significant challenges. Nevertheless, bold and decisive action is not only possible, but should inspire us to realise the full potential of what the tourism sector can achieve.

• Mr. Manfred Häupl, CEO, Hauser Exkursionen

Collective excellence creating remarkable tourist experiences
Key players from the tourism sector will explore the elements of importance and the mechanisms to create the excellence all destinations are aiming for. They will share insights and practical experiences, providing food for thought for inspiring conversations shaping the future of excellence in tourism.
Moderator: Mr. Manolo Morales 

• Mr. Ginés Martínez, Vice President, Alpitour Group
• Ms. María Frontera, President, FEHM (Hotel Business Federation of Mallorca)
• Mr. Vicente Fenollar Molina, Executive Chairman of the Board at Ávoris and Chief Financial Officer of the Barceló Group 
• Prof. Dr. Jafar Jafari, Founding Editor of Annals of Tourism Research 

Lunch Break

Precompetitive cooperation and the role of destinations
Pre-competitive cooperation is an important concept in the field of sustainability, guiding successful actions and partnerships. Destinations need to understand the key elements that are important for private sector actors embarking on this journey and enable their actions.
Moderator: Dr. Dirk Glaesser, Director, Sustainable Tourism and Resilience, UN Tourism

• Ms. Swantje Lehners, CEO, Futouris
• Mr. José Juan Lorenzo Rodríguez, Executive Director, Turismo de Islas Canarias 
• Mr. Glenn Mandziuk, Chief Executive Officer, World Sustainable Hospitality Alliance

Supporting destination development
Development institutions are increasingly focusing on destinations, supporting their transformation and seeking sustainable impact through their actions and funding. Recent developments highlight the importance of destinations using integrated approaches, such as observatories, that include regular monitoring and evidence generation.
Moderator: Ms. Susanna Sciacovelli, Tourism Director and Vice President, Mallorca Tourism Foundation  

• Ms. Eve Layman, Destination Development & Stewardship Specialist, Association (TOTA), Canada  
• Ms. Norhafiza Shafie, Development Economist, UNDP Malaysia
• Mr. Alex Rayón Jerez, Co-Founder and CEO, brainandcode.tech
• Ms. Tenisha Brown-Williams, Inter-American Development Bank

The exclusivity of inclusivity
Inclusivity is a constantly evolving concept but clear is to us todays, that residents play a key role in more destinations around the world. The times when tourism products were merely designed for visitors is long lacking behind and continuously new forms of better integrating, not only models of acceptance, but actually of desired development.
Moderator: Mr. Juanma Martínez, Managing Director, Green & Human 

• Mr. Alessandro Marinelli, President, ASPAYM
• Mr. Jonathan Ponstingl, Deputy Head of Destination Development, Visit Berlin
• Ms. Maria Fernanda Leitón, Director, Sustainability, Costa Rican Institute of Tourism and Chair of the UN Tourism Committee on Tourism and Sustainability 
• Mr. Magí Castelltort Claramunt, Consulate General of Spain in New York 

Opening session

• Mr. José Marcial Rodríguez Díaz, Executive Councillor for Tourism, Council of Mallorca 

Keynote: Mallorca – The island of tomorrow 

• Mr. Andy Stalman, Co Founder & CEO TOTEM Branding presented by Susanna Sciacovelli 
• VIDEO

Elements of successful action frameworks 
Successful frameworks for action are key to advancing the sustainable transition. Leading stakeholders benefit from the certainty they provide, as well as from the pooled research, comprehensive guidance and robust networking they provide. As a result, frameworks for action play an important role in tourism, catalysing significant impacts that are essential to making the sector more sustainable and resilient.
Moderator: Dr. Dirk Glaesser, Director, Sustainable Tourism and Resilience, UN Tourism 

• Dr. Bettina Menne, Senior Policy Adviser, WHO Regional Office for Europe
• Mr. Jorge Schoenenberger General Partner, Travel Tech 2 FCRE
• Ms. Miriam Cecilia Adame Alcaraz, Guanajuato, México   
• Mr. Tomeu Deyà, Spokesperson, Serra de Tramuntana, Vice president, Tourism Committee, ICOMOS 

Managing environmental insights 
Sound data and environmental DNA are just two examples of lesser-known sources of environmental information that are not only becoming available but are also being recognised as valuable for the design and management of sustainable processes and products in destinations or businesses. This panel will focus on some of these sources and discuss their current and future implications for the tourism sector.
Moderator: Ms. Sofía Gutiérrez, Deputy Director, Sustainable Tourism and Resilience, UN Tourism

• Ms. Nicole Yeomans, Lead for Infrastructure and Travel, eDNA - Naturemetrics
• Mr. Leslie Vella, Chief Officer – Strategic Development / Deputy CEO, Malta Tourism Authority
• Ms. Fiona McKenna, Atlantic Sustainable Tourism Observatory, Ireland  

The interplay of effective national and subnational cooperation advancing sustainability
Public policies are fundamental not only for the many public goods on which the tourism sector depends, but also for defining the roles and responsibilities that strongly influence the effectiveness and success of actions. This is particularly important when it comes to sustainability and accelerating the transition in this key sector of development and wellbeing for residence. 
Moderator: Ms. Cordula Wohlmuther, Director, Regional Department of Europe, UN Tourism

• Ms. Teresa Solis, Industry Expert, Tourism and Regional Development, Deloitte México
• Mr. Arnar Már Ólafsson, Director-General Icelandic Tourist Board
• Ms. Monika Klinger, Head of the International Tourism Affairs Department, Federal Ministry of Labour and Economy, Austria
• Ms. Inés Batle Ericsson, President, Cala Millor Hotel Association, and Coordinator, LIFE AdaptCalaMillor Project

Speaking about sustainability from the heart
What is the best way to speak about sustainability or shall we simply just let other speak about it? There is no ideal approach to this question but any practical insights. What better way than just letting those talk to us who are among those leading the transformation of their destinations.
Moderator: Dr. Dirk Glaesser, Director, Sustainable Tourism and Resilience, UN Tourism

• Mr. Miguel Sanz, Director General at Tourspain 
• Ms. Susanna Sciacovelli, Tourism Director and Vice President, Mallorca Tourism Foundation 

Closing